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Advice for the Logo please

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#1 Wassail

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Posted 18 December 2007 - 04:48 PM

Which one would you choose ? I'd appreciated if you say which color combination is better.

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#2 entz

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Posted 20 December 2007 - 04:33 AM

I'd go for the blue.. it has a "bright" look to it.. like light.

#3 Chung Dha

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Posted 20 December 2007 - 09:35 AM

2nd got best gradient. Blue one is too cold to be bright.

#4 Wassail

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Posted 20 December 2007 - 12:03 PM

ye i like the red/orange one more, however, the customer likes the color "blue" :)

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#5 _Redrum

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Posted 20 December 2007 - 09:53 PM

You should consider tighter kerning on the text. Also, just curious, what's the concept?

#6 Wassail

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Posted 21 December 2007 - 04:40 PM

A person who improves his mentality with “Brighter Logic”. As you can see we got a head, and light improves his mentality.

ps : The kerning is normal, in my opinion if i made it tighter, it would be disturbing. thanks for the feedback though.

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#7 ~V~

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Posted 21 December 2007 - 11:07 PM

Hey Wassail, after your description I just want to let you know I'm not really seeing the circle as a head. It's a really abstract, and considering that circles are used all over design to represent different things I'm not sure if your idea will come across to viewers clearly.

When I saw the top orange one I thought dawn on the horizon. And the blue one reminded me of water, maybe good for the idea of clarity but not so much bright.

Hope that helps, good luck :)
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#8 LightBrush

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Posted 22 December 2007 - 09:50 AM

I'd definitely need to see the brief and the concept behind it first. Personally I prefer the blue version, but that's just personal preference which can't tell help you much as it's plain aesthetic taste.
I think the logo would need some further development in terms of more character. Is the symbol still recognizable in smaller sizes or it just appears as a circle? How does it look in greyscale and black & white version?

#9 _Redrum

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Posted 22 December 2007 - 10:16 AM

A person who improves his mentality with “Brighter Logic”. As you can see we got a head, and light improves his mentality.

ps : The kerning is normal, in my opinion if i made it tighter, it would be disturbing. thanks for the feedback though.


Oh I see. I have to be honest, I also didn't realize that it was a head. I was actually under the impression that it was two logic gates stacked on top of each other and that the missing piece was a stylistic addition.

About the kerning: The thing is, it looks like the same kerning you might use when just typing a regular word. Logo kerning should be made special, either by making it tighter or spacing the letters out more than usual (the second one is often risky). You can see this in most modern logos; many of them will have tighter kerning, some will have really spaced out letters, and some will have completely contiguous letters with no spacing in between, but very few have normal kerning. I mean, technically, the word "normal" should be raising a flag all by itself. Logos are supposed to be memorable, unique, not default. I know I didn't put too much emphasis on this above, but truth be told I probably should have written that I really, really suggest tighter kerning - it's almost essential. But hey, it's up to you in the end :)

#10 Sour

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Posted 22 December 2007 - 10:16 AM

I would go with the blue one.

This is actually a good name where you could probably just play with the literal meaning of the words. Here is a really quick example:
www.sour.co.nz
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#11 Wassail

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Posted 22 December 2007 - 10:16 AM

Heres the gray one, and I put a small size of the icon to let you see how it looks in smaller.

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#12 Wassail

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Posted 22 December 2007 - 10:22 AM

@ redrum : Funny thing is many different people see the logo in different ways, sometimes I met people who see the logo in the way l meant :) sometimes different. About normal kerning l meant I didnt play on kerning, however this setting of kerning is great for me, because l dont like much tighter kernings. I'm really appreciated for your suggestions :)

@cretable : I think too its a good name however I didnt understand your example...

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#13 Ellavemia

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Posted 27 December 2007 - 12:25 PM

Today is my first day here and I really don't want to appear presumptuous so I will try and explain. I see you're from Turkey so English is maybe not your first language? If not I commend you because I am still just struggling with Spanish. Anyway, I was checking out your site and I wanted to point out that your tagline,

"Professionalism always is your job, but our ideal is designing yours!"

is worded wrong. I'm a writer/proofreader first and foremost and only an artist for fun (for now) so things like this tend to jump out at me in the same way that design issues might jump out at Chung Dha.

A reworded version could say something like,

"Professionalism is your job, so leave the designing to us!"

I think I understand where you are going with the message but the words do not convey it optimally. I hope you aren't offended and I would like to help you achieve your perfect wording if you'd like.

#14 Wassail

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Posted 27 December 2007 - 03:13 PM

thanks for the comment but thats not what l wanna mean.

l mean : Professionalism is your job, but our job is designing your job/professionalism.

I dont think its wrong worded, because I asked to many british people about this sentence :)

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#15 Ellavemia

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Posted 27 December 2007 - 10:20 PM

OK, well thank you for reading and responding.

#16 GoldenZ

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Posted 29 December 2007 - 07:41 PM

Wassail
I choose the 2nd orange one. i didn't understand the white corner. it has no meaning to me, but i have an issue with the round thing, for some how it gives me the feels of that things witches using for prediction. and you logo says "Logic". so prediction don't goes with Logic. thats what i see
anyway i quite like your design, the grident mixing colors...

Ellavemia
"Professionalism is your job, so leave the designing to us!"
Sorry but thats sounds (aggressive) its like your telling the customer "you know nothing so let us do our job" lol . you should give the customer the feeling that he is a part of the project.

#17 Wassail

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Posted 30 December 2007 - 10:32 AM

white corners is the mouth, the image shows the head, the above part the brain/logic.

A person who improves his mentality with “Brighter Logic”. As you can see we got a head, and light improves his mentality.


for the slogan, good point, thanks :) I will try to make it nicer.

Logo designing:
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#18 smith.lachandri

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Posted 30 December 2007 - 08:18 PM

i think the second one gives better transition to brigther..getting brighter. the blue is nice but i think about cold when i see it. i have to agree about not seeing the head.





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